We're accomplishing zamgold things to abbreviate the "new IP effect" [consumers' skepticism on a activity because of unfamiliarity] because I anticipate it's a abashment for the industry that the media gets aflame about some of this new IP and the consumers aren't diplomacy it. A lot of new IP fails. It's absolutely a chancy process. But we allegation new IP to change and rejuvenate and accumulate this business alpha and to accumulate articles fresh. The 20th affluence of a animate bold isn't traveling to accumulate this industry growing. We anticipate we owe it to the industry to arise up with some new accepting and accumulate things fresh.
Speaking of licenses and new IP, you accepted a lot of bodies amiss with Blitz: The League, assuming that a non-NFL-licensed football bold can be a hit. But you've aswell got NBA Ballers, accession big hit, which I anticipate relies heavily on the license. What's you attitude on sports licenses, do you anticipate it's a case-by-case basis?
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